Revelocity, by Peter Wheeler
Engineer revenue velocity. Don't chase it.
I help founders and operators turn a stuck or spinning revenue motion into sustainable, controlled acceleration. The right people, selling the right way, with traction under the wheels and revenue that keeps moving after I hand you the keys.
Stop paying for bursts of speed.
How it works
Six beats, one arc. From the first honest read to revenue that runs without me.
Revelocity is the work, not a deck. I show up in a thinking cap, rolled-up sleeves, and a coach's whistle, and we run six beats.
Think
- Find the honest read, where you are losing traction.
- Prove the few moves that actually matter, and kill the rest.
- Map the methods, the people, and the plan for the change.
Do
- Build it. Install the methods and absorb the nastiness so your team does not have to.
Coach
- Train the people and build the buy-in.
- Grow it, then make it sustainable, running on your engine and not mine.
What You Can Book
You do not buy "consulting." You enter Revelocity at the beat you need, and we run the arc from there. Every engagement below is a mode of the same work.
Pick the box that fits your situation. Each one is fixed-price, fixed-duration, and ends when you've gotten what you came for. No drift. No surprise invoices.
Track 1: For Founders & Operators
You've built something real, but the selling isn't keeping up. Deals stall, the pipeline's a guess, or one deal that matters is on the line right now.
Get to revenue before your first sales hire
The Sales Room · 4-week founder intensive
Win the deal that matters most right now
The Revenue Conversation · 1-week sprint
Keep closing, with a coach in your corner
The Deal Room · 2 sessions/mo
See what's actually working in your go-to-market
GTM / PLG Audit · 1–2 weeks
Get your revenue engine built, then own it
Fractional GTM Leader · fixed-duration
Track 2: For Organizations & Investors
The company has outgrown its systems, or you need to know what's actually there before you write the check.
Lead your org through its next stage
The Transition · 3-week diagnosis, map & handoff
Stand up a portfolio company's GTM in 90 days
The Portfolio Operator · 90 days, planned exit
Invest with eyes open (pressure-test the revenue first)
The Diligence Review · pre- or post-close
Track 3: For Individuals & Products
You're stuck, leveling up, or stepping into something new and need someone honest in your corner. Or you've got a product that needs credible content.
The Structure
Most consultants are paid to stay.
I'm paid to finish.
Every engagement has a defined scope, a fixed price, and a clear picture of what done looks like (the specific outcome that means you got what you came for). When you're there, we're done. You leave with the capability, not a dependency. And usually a smaller bill than the open-ended alternative would have run you.
That's not a philosophy. It's how you remove the two things that make hiring help feel like a risk: scope that creeps and an engagement that never ends.
"I want you to outgrow me, and then call me years later because something big happened, not because you're stuck."
The Track Record
Nearly thirty years a serial entrepreneur and native seller. I've built companies and lost them, generated $100M+ for everyone from Dolby to Mapbox to Okta, and turned instinct into teachable systems. I get called in at the moments that decide the next twelve months. A first real sales motion, a stalled deal, a company outgrowing itself, a check about to be written.
11,000+ founders and operators follow the work on LinkedIn, plus the Let's GTM, Pitchslap, and Late Night Click channels.
On working with Peter through a stretch of complex negotiations:
Peter is one of those Renaissance GTM leaders with a comprehensive understanding of driving all facets of the customer journey. Peter can take an idea and monetize it out of thin air... an expert in PLG, advertising, and entrepreneurship. You need Peter on your team to think out of the box and innovate, and make the box rain with revenue derived from customer happiness, retention, and hockey stick KPIs.
Julia Nimchinski
Founder & CEO, HSE
Peter was her client
“I've worked with a number of marketing folks in my life, and Peter stands out as one of the best. I've worked at companies with massive marketing budgets, and Peter has accomplished more with less. The quality of the experience for our prospects, customers and even staff is phenomenal thanks to Peter.”
Aaron McDaniel
Cloud & GenAI GTM Leader (AWS, Dell EMC)
“We had lines out the door because of his dedication. He brought new and efficient ideas to the table that resulted in substantial cost savings while increasing impact. Peter has managed the marketing efforts with flying colors, stepping into an industry that was new to him and adapting very quickly.”
Dustin Turpin
Developer Advocate, 84codes
“Peter is a genuine go-getter and helped accelerate the branding and awareness needed to the core customer base. Peter comes equipped with tremendous ideas, is supportive of all team members and customers alike, and goes above and beyond for the common goal.”
Christian W. Ruenzi
Sr. GEOINT BD Manager, TomTom
Peter's client
“Peter is one of the most professional, intelligent and all around impressive people I've had the privilege of working with. He made my job and the job of everyone around him exponentially easier with his superb preparation and organization.”
Rigel Bitterman
CEO, Lucky Find Hospitality
Peter's client
“I was continuously impressed with his command of countless aspects of marketing, from events and social media to lead generation and customer outreach. I particularly valued Peter's sensibility in regard to customer behavior and sales needs. I would 100% recommend Peter.”
Sarah Sheehan
GTM Communications (ex-Oracle)
“Peter is an agent of chaos. I mean this in the most delightful, intelligent, humorous way. Work with Peter.”
Alex Boyd
Cofounder, DemandBird
“Peter is an undercover genius who can achieve anything.”
Erin Keplinger
Marketing Director, Bluefin International
“Was able to offer some great advice. Thanks, Peter!”
Marty Kausas
CEO, Pylon
“Peter Knows His Stuff. A fantastic marketer and strategic thinker. He's able to take the complex and make it simple to ensure things move forward.”
John Bracamontes
B2B Content Marketing
“A crunch time genius... hire him if you want a short or long-term marketing program and you will be impressed with the results.”
Brian Nale
Sr. Chain Account Executive, MillerCoors
“I worked closely with Peter and it's rare to come across someone like him. He stayed adaptable and had quick out of the box ideas to solve unexpected problems.”
Kelli Conlin
Engineer, Apple
“A can do attitude along with a skill set that spans from the smallest details to SEO/SEM. I can attest to his on the fly problem solving and ability to rapidly adapt.”
Aaron Miller
Solutions Architect, HERE Technologies
“It's a joy to work with someone who quickly determines your level of urgency, and supports it in the appropriate way. Highly recommend.”
Kenneth Ward
Principal Consultant, Educar Labs
“Working with Peter was a blast. He works hard, gets things done (and fast), and manages to have fun along the way.”
Tanya Espe Carlsson
Partner, Offleash PR
Thirty years of recommendations, from people now at Apple, AWS, TomTom, HERE, Pylon, Approov, and Claroty. All public on LinkedIn.
Try The Thinking First
Not ready to book? Start free. I build tools that do real work (qualify your inbound, lint the bullshit out of a deck, pressure-test an idea, score your PLG readiness), and short, practical courses on the things founders keep getting wrong. Try a tool free; go deeper only if it earns it.
Tools (free to try):
Courses (self-paced, a couple of hours):
Not Sure Which One?
Book a free 20-min call.
Bring whatever's most live right now. We'll figure out what you actually need, and if it's something I do, we'll structure it. If it's not, I'll tell you that too. Low risk, high signal.
Know someone who needs this?
If you refer someone who signs a major engagement, I'll pay you a flat $3,500, the same whether the engagement is a small one or a major one. You made the introduction; the conversion is my craft. No fine print: the deal closes, it holds for 30 days, you get paid.