One objective. One price. A finish line.
You already have the demand: prospects, leads, meetings, signups. The work is turning it into revenue that holds. I help founders and operators do exactly that, however you sell, from your first cold email to your first enterprise upgrade.
No discovery calls, no published-price games, no rolling retainers. Here's what that means ↓
Hero video (coming)
Trusted with the revenue at
Nearly $1 billion in attributable revenue, usually from demand they already had.
Mapbox: under $20K into $1M in six months. Okta: 100% of the number, ten quarters straight. Dolby: their first consumer campaign since 1955, $500K into $18M.
Start where you are
Three ways in.
Talk it through with me
Live: the first call (everybody gets one, pay what it was worth), then the ongoing version if you want it.
Buy an outcome
Packaged: fixed-price engagements with one objective, a duration, and a finish line on the card.
Take the method
Sans-Peter: the tools, courses, and worksheets that fell out of the paid work. Free where it costs me nothing.
How working with me actually runs
None of this is a claim. Every line has a receipt on this site.
No discovery calls. No small-talk gauntlet. The first call is the work, and it costs what it was worth to you, decided by you, after.
See how the first call works →The prices are public, so nobody performs a negotiation.
See every price →The expectations are written down, both directions, so nobody has to guess the rules.
Read The Handshake →Nothing rolls over, so nobody stays out of momentum. One objective, one price, a finish line. Want another? Buy another.
See the engagements →If you've spent your career translating yourself for rooms that weren't built for you... you just felt something relax. That's on purpose.
Run a podcast?
Your show is your lead engine, but your audience has learned about everyone except you. Let's turn the tables.
The Structure
Most consultants are valets.
I navigate. You drive.
You hand a valet the keys, they put some miles on your car, move your seat, and park it right back where it was... plus a ticket. Every valet. Every lot. Every time. I don't park cars. We fix the engine together, you drive off, and I wave from the curb.
Every engagement has a defined scope, a fixed price, and a clear picture of what done looks like (the specific outcome that means you got what you came for). When you're there, we're done. You leave with the capability, not a dependency. And usually a smaller bill than the open-ended alternative would have run you.
That's not a philosophy. It's how you remove the two things that make hiring help feel like a risk: scope that creeps and an engagement that never ends.
"I want you to outgrow me, and then call me years later because something big happened, not because you're stuck."
The Track Record
Nearly thirty years a serial entrepreneur and native seller. I've built companies to eight figures and watched them collapse, which is exactly why you can trust what I tell you. Along the way I generated nearly $1 billion in attributable revenue for everyone from Dolby to Mapbox to Okta, usually by converting demand that already existed instead of buying more. At Mapbox, under $20,000 became $1M closed-won in six months, in government, a category with eighteen-month cycles. At Okta I hit 100% of an ever-growing number ten quarters straight, on contracts that renewed for years. I get called in at the moments that decide the next twelve months. A first real sales motion, a stalled deal, a company outgrowing itself, a check about to be written.
You can watch the method run in public: Late Night Click, Technical Errors, and Pitchslap, plus 11,000+ founders and operators following the work on LinkedIn.
On working with Peter through a stretch of complex negotiations:
This is one of the most impressive calls I have been on. You are sitting here unafraid to challenge a way of thinking, and I am starting to see things through a different lens.
Peter is one of those Renaissance GTM leaders with a comprehensive understanding of driving all facets of the customer journey. Peter can take an idea and monetize it out of thin air... an expert in PLG, advertising, and entrepreneurship. You need Peter on your team to think out of the box and innovate, and make the box rain with revenue derived from customer happiness, retention, and hockey stick KPIs.
Julia Nimchinski
Founder & CEO, HSE
Peter was her client
“I've worked with a number of marketing folks in my life, and Peter stands out as one of the best. I've worked at companies with massive marketing budgets, and Peter has accomplished more with less. The quality of the experience for our prospects, customers and even staff is phenomenal thanks to Peter.”
Aaron McDaniel
Cloud & GenAI GTM Leader (AWS, Dell EMC)
“We had lines out the door because of his dedication. He brought new and efficient ideas to the table that resulted in substantial cost savings while increasing impact. Peter has managed the marketing efforts with flying colors, stepping into an industry that was new to him and adapting very quickly.”
Dustin Turpin
Developer Advocate, 84codes
“Peter is a genuine go-getter and helped accelerate the branding and awareness needed to the core customer base. Peter comes equipped with tremendous ideas, is supportive of all team members and customers alike, and goes above and beyond for the common goal.”
Christian W. Ruenzi
Sr. GEOINT BD Manager, TomTom
Peter's client
“Peter is one of the most professional, intelligent and all around impressive people I've had the privilege of working with. He made my job and the job of everyone around him exponentially easier with his superb preparation and organization.”
Rigel Bitterman
CEO, Lucky Find Hospitality
Peter's client
“I was continuously impressed with his command of countless aspects of marketing, from events and social media to lead generation and customer outreach. I particularly valued Peter's sensibility in regard to customer behavior and sales needs. I would 100% recommend Peter.”
Sarah Sheehan
GTM Communications (ex-Oracle)
“Peter is an agent of chaos. I mean this in the most delightful, intelligent, humorous way. Work with Peter.”
Alex Boyd
Cofounder, DemandBird
“Peter is an undercover genius who can achieve anything.”
Erin Keplinger
Marketing Director, Bluefin International
“Was able to offer some great advice. Thanks, Peter!”
Marty Kausas
CEO, Pylon
“Peter Knows His Stuff. A fantastic marketer and strategic thinker. He's able to take the complex and make it simple to ensure things move forward.”
John Bracamontes
B2B Content Marketing
“A crunch time genius... hire him if you want a short or long-term marketing program and you will be impressed with the results.”
Brian Nale
Sr. Chain Account Executive, MillerCoors
“I worked closely with Peter and it's rare to come across someone like him. He stayed adaptable and had quick out of the box ideas to solve unexpected problems.”
Kelli Conlin
Engineer, Apple
“A can do attitude along with a skill set that spans from the smallest details to SEO/SEM. I can attest to his on the fly problem solving and ability to rapidly adapt.”
Aaron Miller
Solutions Architect, HERE Technologies
“It's a joy to work with someone who quickly determines your level of urgency, and supports it in the appropriate way. Highly recommend.”
Kenneth Ward
Principal Consultant, Educar Labs
“Working with Peter was a blast. He works hard, gets things done (and fast), and manages to have fun along the way.”
Tanya Espe Carlsson
Partner, Offleash PR
Thirty years of recommendations, from people now at Apple, AWS, TomTom, HERE, Pylon, Approov, and Claroty. All public on LinkedIn.
The front door
Everybody gets a first call.
Bring whatever's most live right now. Afterward you get the invoice and you fill in the number, including zero. If it's not something I do, I'll tell you that too.
Know someone who needs this?
If you refer someone who signs a major engagement, I'll pay you a flat $3,500, the same whether the engagement is a small one or a major one. You made the introduction; the conversion is my craft. No fine print: the deal closes, it holds for 30 days, you get paid.