One objective. One price. A finish line we can both see from the start.
You already have prospects, leads, meetings, signups... and not a dime to show for it. Free accounts that never expand, deals that stall. I help founders and operators turn the people you already have into revenue that keeps moving, however you sell, from your first cold email to your first enterprise upgrade.
Hero video (coming)
I can name a price and a finish before we start because I have built companies big and watched them fall, and run this motion the right way and the wrong way both, enough times to know how it really works. I navigate. You drive. I'm gone the day you're winning without me.
Trusted with the revenue at
Nearly $1 billion in attributable revenue, usually from demand they already had.
Mapbox: under $20K into $1M in six months. Okta: 100% of the number, ten quarters straight. Dolby: their first consumer campaign since 1955, $500K into $18M.
Start where you are
I need Peter to help me...
...figure out why the money isn't showing up.
Demand, signups, meetings... and the revenue isn't following.
...perfect how I sell my product.
Self-serve, sales-led, or a mix: get the model right, then make it run.
...win the deals in front of me right now.
Close, prospect, pitch, follow up. This quarter, not next.
...find my edge against the competition.
Why you, provably.
The Structure
Most consultants are valets.
I navigate. You drive.
You hand a valet the keys, they drive your business around for a while, you come back, and it is parked right where you left it, plus a bill. I am not a valet, and I am not a cab. You are always the one driving. When you no longer need the map, I get out.
Every engagement has a defined scope, a fixed price, and a clear picture of what done looks like (the specific outcome that means you got what you came for). When you're there, we're done. You leave with the capability, not a dependency. And usually a smaller bill than the open-ended alternative would have run you.
That's not a philosophy. It's how you remove the two things that make hiring help feel like a risk: scope that creeps and an engagement that never ends.
"I want you to outgrow me, and then call me years later because something big happened, not because you're stuck."
The Track Record
Nearly thirty years a serial entrepreneur and native seller. I've built companies to eight figures and watched them collapse, which is exactly why you can trust what I tell you. Along the way I generated nearly $1 billion in attributable revenue for everyone from Dolby to Mapbox to Okta, usually by converting demand that already existed instead of buying more. At Mapbox, under $20,000 became $1M closed-won in six months, in government, a category with eighteen-month cycles. At Okta I hit 100% of an ever-growing number ten quarters straight, on contracts that renewed for years. I get called in at the moments that decide the next twelve months. A first real sales motion, a stalled deal, a company outgrowing itself, a check about to be written.
11,000+ founders and operators follow the work on LinkedIn, plus the Let's GTM, Pitchslap, and Late Night Click channels.
On working with Peter through a stretch of complex negotiations:
This is one of the most impressive calls I have been on. You are sitting here unafraid to challenge a way of thinking, and I am starting to see things through a different lens.
Peter is one of those Renaissance GTM leaders with a comprehensive understanding of driving all facets of the customer journey. Peter can take an idea and monetize it out of thin air... an expert in PLG, advertising, and entrepreneurship. You need Peter on your team to think out of the box and innovate, and make the box rain with revenue derived from customer happiness, retention, and hockey stick KPIs.
Julia Nimchinski
Founder & CEO, HSE
Peter was her client
“I've worked with a number of marketing folks in my life, and Peter stands out as one of the best. I've worked at companies with massive marketing budgets, and Peter has accomplished more with less. The quality of the experience for our prospects, customers and even staff is phenomenal thanks to Peter.”
Aaron McDaniel
Cloud & GenAI GTM Leader (AWS, Dell EMC)
“We had lines out the door because of his dedication. He brought new and efficient ideas to the table that resulted in substantial cost savings while increasing impact. Peter has managed the marketing efforts with flying colors, stepping into an industry that was new to him and adapting very quickly.”
Dustin Turpin
Developer Advocate, 84codes
“Peter is a genuine go-getter and helped accelerate the branding and awareness needed to the core customer base. Peter comes equipped with tremendous ideas, is supportive of all team members and customers alike, and goes above and beyond for the common goal.”
Christian W. Ruenzi
Sr. GEOINT BD Manager, TomTom
Peter's client
“Peter is one of the most professional, intelligent and all around impressive people I've had the privilege of working with. He made my job and the job of everyone around him exponentially easier with his superb preparation and organization.”
Rigel Bitterman
CEO, Lucky Find Hospitality
Peter's client
“I was continuously impressed with his command of countless aspects of marketing, from events and social media to lead generation and customer outreach. I particularly valued Peter's sensibility in regard to customer behavior and sales needs. I would 100% recommend Peter.”
Sarah Sheehan
GTM Communications (ex-Oracle)
“Peter is an agent of chaos. I mean this in the most delightful, intelligent, humorous way. Work with Peter.”
Alex Boyd
Cofounder, DemandBird
“Peter is an undercover genius who can achieve anything.”
Erin Keplinger
Marketing Director, Bluefin International
“Was able to offer some great advice. Thanks, Peter!”
Marty Kausas
CEO, Pylon
“Peter Knows His Stuff. A fantastic marketer and strategic thinker. He's able to take the complex and make it simple to ensure things move forward.”
John Bracamontes
B2B Content Marketing
“A crunch time genius... hire him if you want a short or long-term marketing program and you will be impressed with the results.”
Brian Nale
Sr. Chain Account Executive, MillerCoors
“I worked closely with Peter and it's rare to come across someone like him. He stayed adaptable and had quick out of the box ideas to solve unexpected problems.”
Kelli Conlin
Engineer, Apple
“A can do attitude along with a skill set that spans from the smallest details to SEO/SEM. I can attest to his on the fly problem solving and ability to rapidly adapt.”
Aaron Miller
Solutions Architect, HERE Technologies
“It's a joy to work with someone who quickly determines your level of urgency, and supports it in the appropriate way. Highly recommend.”
Kenneth Ward
Principal Consultant, Educar Labs
“Working with Peter was a blast. He works hard, gets things done (and fast), and manages to have fun along the way.”
Tanya Espe Carlsson
Partner, Offleash PR
Thirty years of recommendations, from people now at Apple, AWS, TomTom, HERE, Pylon, Approov, and Claroty. All public on LinkedIn.
Not Sure Which One?
Book a free 20-min call.
Bring whatever's most live right now. We'll figure out what you actually need, and if it's something I do, we'll structure it. If it's not, I'll tell you that too. Low risk, high signal.
Know someone who needs this?
If you refer someone who signs a major engagement, I'll pay you a flat $3,500, the same whether the engagement is a small one or a major one. You made the introduction; the conversion is my craft. No fine print: the deal closes, it holds for 30 days, you get paid.