Revelocity
Real Tangible Results
Not Repeating Retainers
Named engagements with a start, an end, and a number on the page. You will know what you are buying before we speak, and you will know when it is finished because I told you the date before you paid.
Every engagement below is fixed term, fixed scope, fixed price. Nothing rolls over.
The first call is up to ninety minutes, and you set the length. One real problem. If there is a pitch, it is short, it is at the end, and it only happens if we have not already solved the thing. You will know which of those two happened before we hang up.
“Up to ninety minutes and you set the length, one real problem, no slide deck. If there is a pitch it is short, it is at the end, and only if we have not already solved the thing. You will know which one happened before we hang up.”
Any car can go fast in a straight line.
stage notes
Someone in the seat beside you who has read the stage notes and calls the corner before you can see it.
The race is won in the corners. Understeer scares the driver. Oversteer scares the passengers. I help you navigate the turn, without understeering into the wall or oversteering into a spin.
Entrepreneurship is a rally, and you need a navigator you trust while conquering the course.
Not someone who takes the wheel: it is your car, your race, your line through the turn.
Find the sentence you have already said out loud.
Eight situations. Each one has a page. Each page has the situation in the words people actually use, what is usually going on underneath it, and one or two ways in with the price written down.
You do not need to know which product you want. You need to recognize yourself. That is the whole navigation model.
Two of these eight are close cousins and people land between them regularly. Some people are in three at once.
The call is also the router, if the wrong thing got picked, that is where it gets corrected, at no cost and no embarrassment.
Founders and owners who built the thing themselves, are past the part they were good at, and are now doing the parts they are not.
Not for you if
you want someone to run it.
- 01I don’t operate your business.
- 02I don’t join your standups.
- 03I don’t sell you a report you were always going to ignore.
Six conversations
Six people. Six completely different conversations.
Each bar is one whole call, start to finish, left to right. The line under it is what that person walked away with. In every case they are the one who came up with it.
1 · There's opportunity in front of me right now
“I keep getting told to come back when it's bigger.”
They talk, I listen. They lay it out · Short, specific questions
The work. That is not the problem · Here, watch · Now break it · Don't do that
It becomes theirs. They take it over · Where this goes
Off the work. The human parts
She left the funding track that afternoon, and renamed what she was building.
2 · It isn't landing, sticking, or growing
First conversation · Sales tooling
“One post got me two hundred customers. I've never been able to do it again.”
He wrote the next three moves himself, before the call ended.
- What they came in saying
- Growth won't repeat.
- What it turned out to be
- Not a growth problem. He had never settled who it was for.
6 · A big change is here and I don't know how to walk it
First conversation · Martech and data
“We're going up against the biggest platforms in the category and I can't see the path.”
He left planning partnerships instead of a fight, and went for a long walk to think about it.
- What they came in saying
- We can't win this fight.
- What it turned out to be
- He was not a competitor. He was the thing they all needed.
5 · The meeting happens, the deal doesn't
Coaching · Education technology
“We get the meetings. The calls don't go anywhere.”
She rewrote what her team is actually for, in her own words, before the hour was out.
- What they came in saying
- Our calls stall.
- What it turned out to be
- The questions were built to make the seller look prepared, not to find anything out.
7 · Alone with it
Peer exchange · Marketing services, solo
“I know what I've done. I can't tell which part of it matters.”
He picked his own answer, and then spent the rest of the call coaching me.
- What they came in saying
- I can't pick what to lead with.
- What it turned out to be
- What he reached for without thinking was the answer.
3 · I built it. I'm not the person who sells it.
Their agenda · Leadership development
“I've got ten years of method and no idea how to get it out.”
He booked the one thing he had never done, and sent the link himself.
- What they came in saying
- I can't get it to market.
- What it turned out to be
- Eighty episodes in, he had never once introduced himself on his own show.
No two of these run the same way. The shape is set by what you bring and how fast you take it over, rather than by a plan I made in advance.
Six real conversations, read end to end and divided into twelve equal stretches. Nobody is named and no length is given, because neither one is the point. What people said on arrival is written the way they said it.
Five things are fixed.
Fixed term. It starts, it runs, it ends on the day we said. Want more, buy more.
Fixed scope. What is in it is written down before you buy. What is out of it is written down too, which is the half most people leave off.
Fixed deliverables. Named things you can open, read and use on your own.
Fixed price. One number, on the page, before we speak.
A fixed end. Nothing rolls over. Nothing quietly becomes a retainer.
“On working with Peter through a stretch of complex negotiations:”
“The best learnings in my career regarding GTM expertise came from learning from peers; practitioners in the field. Peter is one of those Renaissance GTM leaders with a comprehensive understanding of driving all facets of the customer journey and elevating the approach. Peter can take an idea and monetize it out of thin air, the consummate guerrilla marketer; he's an expert in PLG, advertising, and entrepreneurship. You need Peter on your team to think out of the box and innovate, and make the box rain with revenue derived from customer happiness, retention, and hockey stick KPIs.”
Julia Nimchinski
Founder & CEO, HSE
Peter was her client
“I've worked with a number of marketing folks in my life, especially those who were responsible for events, etc., and Peter stands out as one of the best. He's driven successful pop-up HQs, guerrilla event campaigns and execution, social events, and has helped drive visibility of our small company in a world heavily shadowed by some huge competitors. To put Peter's efforts in context, I've worked at companies with massive marketing budgets compared to Boundless, and Peter has accomplished more with less at our industry trade shows. The quality of the experience for our prospects, customers and even Boundless staff is phenomenal thanks to Peter.”
Aaron McDaniel
Cloud & GenAI GTM Leader
“Peter accelerated our marketing efforts and transformed the presence of the company at events and tradeshows. The attendance at our events and foot traffic at our booths spoke for themselves. We had lines out the door because of his dedication. He brought new and efficient ideas to the table that resulted in substantial cost savings while increasing impact. I've worked with Peter for over two years now. Peter has managed the marketing efforts with flying colors. He was able to step into an industry that was new to him and adapt very quickly while accelerating our marketing strategies. He will always be a valuable member of an organization.”
Dustin Turpin
Developer Advocate
“Peter and I worked together at Boundless, where he managed the global channel partner relationships as the Marketing Director. Peter is a genuine go-getter and helped accelerate the branding and awareness needed to the core customer base. Peter comes equipped with tremendous ideas, is supportive of all team members and customers alike. Peter is hard working, always positive and a team player who goes above and beyond for the common goal.”
Christian W. Ruenzi
Sr. GEOINT BD Manager
Peter's client
“Peter Wheeler is one of the most professional, intelligent & all around impressive people I've had the privilege of working with. He made my job & the job of everyone around him exponentially easier with his superb preparation & organization. He also made our time working together extremely pleasant by infusing patience, humor & levity into what could have easily been a stressful work environment.”
Rigel Bitterman
Chief Executive Officer
Peter's client
“I worked with Peter for more than a year, and during that time was continuously impressed with his command of countless aspects of marketing, from events and social media to lead generation and customer outreach. Peter was a keen observer of all marketing functions and was able to offer a valuable perspective to department and company newcomers, including me, on everything from product to sales... I particularly valued Peter's sensibility in regard to customer behavior and sales needs at events, where he both managed and participated in our company's presence... In short, Peter is a generous colleague who is motivated by teamwork and by seeing others experience success... Not only would I 100% recommend Peter, but I would also be very glad to work with him again.”
Sarah Sheehan
GTM Communications
“Peter is an agent of chaos. I mean this in the most delightful, intelligent, humorous way. Work with Peter.”
Alex Boyd
Cofounder, DemandBird
“Peter is an undercover genius who can achieve anything.”
Erin Keplinger
Marketing Director, Bluefin International
“Was able to offer some great advice. Thanks, Peter!”
Marty Kausas
CEO, Pylon
“Peter Knows His Stuff! A fantastic marketer and strategic thinker. He's able to take the complex and make it simple to ensure things move forward and progress happens.”
John Bracamontes
B2B content marketing
“Peter was instrumental in making our All-Star game weekend events the Best in St Louis. He planned and helped execute a huge event for MillerCoors from start to finish, coming in under budget and true to form... he actually garnered applause from the audience for his impressive and simply flawless execution. He is a crunch time genius... hire him if you want a short or long-term marketing program and you will be impressed with the results.”
Brian Nale
Sr. Chain Account Executive, MillerCoors
“I worked closely with Peter on a partnership project for our two companies and it's rare to come across someone like Peter. He stayed adaptable and had quick out of the box ideas to solve some unexpected problems. As a team member or a leader Peter is an amazing colleague!”
Kelli Conlin
Product Security Engineer, Apple
“Peter is great to work with. He brings a can do attitude along with a skill set that spans from the smallest details of event planning to SEO/SEM and other aspects of digital marketing. Having seen him in action at multiple events I can attest to his on the fly problem solving skills and ability to rapidly adapt to meet the needs of the organization.”
Aaron Miller
Solutions Architect, HERE Technologies
“I've worked with Peter on several projects, both longer-term and very short-term. It's a joy to work with someone who quickly determines your level of urgency, and supports it in the appropriate way. He's always aware of the latest developments, and what path we should take to get where we need to be. Highly recommend.”
Kenneth Ward
Principal Consultant, Educar Labs
“Working with Peter was a blast! He works hard, gets things done (and fast), and manages to have fun along the way. He was always accessible and willing to jump in and help on new projects. I look forward to working with him again one day.”
Tanya Espe Carlsson
Partner, Offleash PR
Thirty years of recommendations, from people now at Apple, AWS, TomTom, HERE, Pylon, Approov, and Claroty. All public on LinkedIn.
“Peter worked with us on a special program, rolled out in the midst of the COVID-19 pandemic to help artisan businesses stay afloat and launch their e-com websites. He worked with 2 enterprises that produce units in India and Syria. As an industry professional, Peter wears many hats (launching e-com platforms, building websites, conducting marketing analysis etc etc). Our projects were mostly focusing on his technical knowledge, however his holistic understanding of sales and growth marketing resulted in creating not only digital instruments but effective selling tools.”
Sasha Bromberg
Grants Management, Program Delivery & Operations
“Peter's creativity, determination, and perseverant attitude has made him a great teammate to work with. His projects were always well managed, and thought provoking. He has pushed the envelope on strategic experiential marketing and has always encouraged his teammates in that same manner. He would be a great asset for any organization.”
Julie West
Designer + Mentor
“I had the great pleasure of working with Peter for more than a year at Boundless. Peter is a top-notch marketing professional. He is creative, well organized, always has his eye on the prize. Peter set up many events that I or my team participated in. He has great attention to detail and a wide perspective on how to execute events to make the most of every situation. As someone who has to focus on delivery at the event, knowing that Peter had all the angles and details covered was a relief to me and allowed me to focus on my area of expertise.”
Christina Hupy
Chief Growth Officer, Geographic Technologies Group
“Peter is one of the most creative and exciting people I have worked with in my career. His approach and style are truly unique and you can see it shine through in all of his work. Peter worked many facets of the Marketing engine to include social media, event planning, web design, lead gen...the list goes on. His flexibility, understanding of people and can do attitude make him stand out from the pack. He would be an asset to any organization and I look forward to seeing what he does next.”
Elliott Ferguson
President, Octave Federal
“Peter's enthusiasm, excellence, and get-it-done attitude make him a joy to work with. His events were meticulously executed and made a positive impact on brand recognition. He would be an asset to any organization.”
Alison Lawson
Product and Strategy Leader
“I had the pleasure of working with Peter for over two years as a member of Boundless' PR team. He's the ultimate team player - always willing to lend a hand and do whatever it takes to get the job done. Anytime we had a product launch or other big announcement, we knew we could count on him to get the website and other marketing materials ready to share with the public on launch day. Additionally, in managing Boundless' industry events, he was crucial to the success of the speaking engagements we pursued. Not to mention, he always found a way to make us laugh on our weekly calls!”
Kelly Ferguson
Senior Director of Communications, Claroty
“Peter has a knack for making things happen. Given any set of requirements, big or small, Peter will bring together an appropriate and catching event or strategy to meet the demands... In the many events I've attended throughout my career, I've never seen someone excel at grabbing attendees and bringing them in for further discussion, as I have with events organized by Peter. He amazes me time and again at his ability to draw a crowd and make a buzz... Peter is also a coworker that you look forward to talking to every day. He always brings a positive vibe to the day and fully understands that people matter.”
Jamie Rosa
Sr. Director, Certification and Technical Enablement
“Peter is incredibly professional, hardworking and a pleasure to partner with. I admire his creativity and sense of urgency when it comes to execution of projects.”
Megan Callan
Senior Regional Director, EVEREVE, Northeast
“Peter is driven to build and support the OSGeo community. Peter was a fantastic partner and sponsor when I was running the FOSS4G Boston. I really enjoyed the conversations we had about the community and how willing he was to think up ways he and his company could support the conference... He is a creative thinker and clear communicator.”
Guido Stein
Geospatial Data Engineer
“Peter was my supervisor at Highly Combustible Productions. The skill sets and advice and guidance I received while working for him were unmatched and brought so much value to my early development of my professional career. He took marketing of events and talent to the next level. Peter has an eye for marketing and delivering his client the results they are looking for. Peter will impact your organization or business and I highly recommend his creative professional expertise.”
Emilee Rehling
Associate Director, Resource Management
“Peter Wheeler is an innovative marketing professional who consistently created events and initiatives that pushed his company's message out to a massive audience and also energized and helped improve an entire industry's marketing practices. Peter is a true pleasure to work with. He always finds a way to balance strong, confident leadership and dedication to mission with relentless passion and energy. He is a leader in his company and an asset to all who work with him.”
Thea Clay
Open Source Marketing, Developer, and Community Relations
“I've worked with Peter on several web-based projects. It's a joy to work with someone who knows what he wants, and who appreciates my time. I look forward to working with him again in the future.”
Ofer Livni
Website Development
“I had the pleasure of working with Peter on a client project which involved starting a client's brand from the ground up. With his keen eye for effective branding and marketing, we worked together to create a logo and print/digital marketing materials. He also advised the business owners on effective website content creation and management. I truly could not have completed the project without his partnership... He is a true marketing genius with a wide industry knowledge base and skill set.”
Erika Lewis
Personal Trainer, Fitness
“I have had the pleasure of working with Peter on a variety of print and web-based projects and campaigns. He is an intuitive, creative, and pragmatic professional who excels in delivering on-time, high-quality work. Peter's knowledge and understanding of traditional forms of media are complimented by his smart approach to incorporating inventive and progressive concepts.”
Kary Spiegel
Owner, Dabby Group LLC
Start with a call.
Up to ninety minutes on one real problem, and you set the length. Book anywhere from twenty minutes to the full ninety. Most people take the whole thing, and a short call is not a lesser call. No slide deck. The agenda is yours, and we are here to talk about what you need to talk about.
If it was worth something, pay what it was worth. If it was not, we shake hands and you owe me nothing.